PadelXpo 2027: Major padel expo in Birmingham

PadelXpo launches on 5 and 6 June 2027 at the NEC Birmingham, aiming to bring together players, fans, brands, clubs, operators and industry leaders in one place. Organisers promise a high-energy setting designed to showcase and connect the UK's fast-growing padel scene. The event is positioning itself as the first large-scale gathering to unite the sport's full ecosystem under one roof.

Boom in the British padel market

Padel is enjoying rapid growth across Britain. According to organisers, participation more than doubled over the past year and now exceeds one million active players. At the same time, more than 1,500 courts are in operation nationwide. PadelXpo aims to build on that momentum, drive the sport further forward and strengthen the link between broad participation and commercial development.

The event is intended to serve as a central meeting point for the UK padel market, where sporting culture, accessibility and business opportunity come together. For clubs, investors and brands, it offers a platform that goes beyond individual tournaments or regional events and addresses the national market as a whole.

Two days between court and exhibition

Across both event days, PadelXpo combines sporting offers with a large-scale trade show. Demo courts, tournaments and coaching formats are planned to bring visitors directly onto the court. In parallel, an exhibition will feature more than 200 brands spanning equipment, apparel, technology, nutrition, wellness and lifestyle.

A curated networking programme is designed to connect buyers, operators and manufacturers in a focused environment for business development and partnerships. The show therefore targets not only ambitious players but also decision-makers from the UK's expanding padel economy and beyond.

Show court at the heart

A show court sits at the centre of the hall, hosting a programme of exhibition matches and tournaments. Professional players, elite athletes, content creators and celebrity guests are set to compete, with a charity prize pot linking the sporting element to a social purpose.

Already confirmed are Brit Award winner and rapper Aitch, comedian Jason Manford, former England cricket captain Michael Vaughan OBE, Olympians Chemmy Alcott, Montell Douglas and Gail Emms, plus British padel player Nikhil Mohindra and other well-known faces from media and sport. Further names are due to be announced ahead of the event.

Strong industry backing

PadelXpo can point to broad support from across the industry. Founding partner Palair is joined by Inclusive Padel Tour, The Padel Foundation, JM Academy, Sports Insight, PadelNation, Eutopia Agency and ISPO. That partner list underlines the sector's appetite for a national platform focused on networking and growth.

Behind the show stands Raccoon Media Group, an award-winning events and media business with experience running leading sport and participation events in the UK, Europe, the USA and the Middle East. That event expertise is intended to make PadelXpo a professionally organised industry gathering serving both sport and business.

Outlook from Mike Seaman

Mike Seaman, Group CEO of Raccoon Media Group, stresses the importance of the British padel market: "Padel is one of the most exciting sports stories in the UK right now, with strong participation growth, a highly engaged audience and increasing international attention. The market has reached a point where it needs a central platform that brings everything together."

Seaman sees PadelXpo as an investment in the next phase of development. The players, personalities and partners already committed demonstrate demand for an event representing the entire sport. The goal is an experience reflecting padel's energy and accessibility while providing a serious environment for business, partnerships and growth, giving the UK padel community a new focal point.

What visitors can expect

For fans, PadelXpo offers the chance to see stars from sport and entertainment on court while discovering new equipment, training concepts and club models. For operators and investors, the show provides direct access to suppliers, technology providers and potential partners. The mix of live sport, exhibition and business formats sets it apart from classic tournament weekends.

With its June 2027 date, PadelXpo targets an audience actively shaping the sport's boom. Whether as a player, club operator, brand representative or curious spectator, the event aims to attract every relevant actor in the British padel ecosystem and give them a shared stage in Birmingham.

The NEC venue offers the capacity and infrastructure required. In a hall that regularly hosts major sport and consumer shows, PadelXpo can provide both exhibition space for brands and room for multiple courts. That creates a format suited to rising padel interest across England, Scotland and Wales while also drawing international brands looking to enter the British market.